Tips tricks and ideas about selling.
Today sadly, the more you sell the more people tend to resist it. Agree with me or not, selling simple isn't working as well as it used to. Today most people dislike selling. On both ends. They don't like being sold to and they don't like selling to others.
They are sick and tired of all those objection-handling techniques, cold calls and other interruptions, advertising, prospecting. The slicker you are the more likely they will resist your approach...
Today we have more choices and we like to choose to do business only with those who care about us and who make the process of buying pleasurable, even fun. The good news people like to buy. Even people who hate to be sold, LIKE to buy *IF* the shopping experience is fun and pleasurable.
So as business owners how do we go about this do u have any ideas on this or tricks that have worked for you?
Think like a leader - not a salesperson
ReplyDeleteAttract buyers and sellers by making their experience pleasurable. Begin with identifying what are their frustrations associated with buying and/ or selling are. Then share with them your knowledge of the industry to alleviate those pains. Advise them how to select the best services, educate them how to behave in various situation....
Your aim should be to solve your prospects problems. The key word here is "lead" - not "sell". Basically, you want to take them by the hand and lead them through the process.
You need to make it interesting, engaging, unpredictable. You need to offer support in the areas less obvious than that traditional stuff everyone else is already doing.