Classified ads can be a good way to attract business to your company. When placed in the right media, they can attract customers who are currently looking to buy what you sell. However they must be well-written to get positive results.
"Well-written" doesn't mean it is lengthy, and it doesn't mean you need to write in full sentences. What it does mean is that the headline and body of the ad must be carefully designed. To be effective, the headline and body must inform the readers in just a few short words what you sell, why they will want to buy from you and what action you want them to take (for instance, click a link for more information , send away for information or call you on the phone.)
The headline (or first couple of bold-faced words in an ad without a headline) should stop the reader's eye and encourage them to scan the rest of the ad. Words that promise a benefit such as "free," "fast," "reliable" combined with a term that summarizes what they want to acquire works well to drag the their eye into the rest of the ad.
Although the number of words you can use may be limited by the media or by how much you're willing to spend, don't cut so many words out of the text that the ad becomes meaningless. To make sure your ad is clear, have a few friends and family members read the ad before you submit it. If they don’t understand what you're selling and why someone should call you, rewrite the ad.
It may be a good idea to look at your competitors ads or similar companies. Take into consideration what you like and don't like about their ads before construction your own. Market research is also a good tool to use before placing and ad.
The final and most important thing in any ad campaign is find a way to make it stand out. I worked for a company that would place the ad telling the customer to ask for Martha. As far as I know Martha never worked for them but it gave them a way to know whether that ad was the on drawling in the Customers or if it was something else they where doing. This will help you to know what your doing is successful or if its best to try another venue the next time your placing an ad.
"Well-written" doesn't mean it is lengthy, and it doesn't mean you need to write in full sentences. What it does mean is that the headline and body of the ad must be carefully designed. To be effective, the headline and body must inform the readers in just a few short words what you sell, why they will want to buy from you and what action you want them to take (for instance, click a link for more information , send away for information or call you on the phone.)
The headline (or first couple of bold-faced words in an ad without a headline) should stop the reader's eye and encourage them to scan the rest of the ad. Words that promise a benefit such as "free," "fast," "reliable" combined with a term that summarizes what they want to acquire works well to drag the their eye into the rest of the ad.
Although the number of words you can use may be limited by the media or by how much you're willing to spend, don't cut so many words out of the text that the ad becomes meaningless. To make sure your ad is clear, have a few friends and family members read the ad before you submit it. If they don’t understand what you're selling and why someone should call you, rewrite the ad.
It may be a good idea to look at your competitors ads or similar companies. Take into consideration what you like and don't like about their ads before construction your own. Market research is also a good tool to use before placing and ad.
The final and most important thing in any ad campaign is find a way to make it stand out. I worked for a company that would place the ad telling the customer to ask for Martha. As far as I know Martha never worked for them but it gave them a way to know whether that ad was the on drawling in the Customers or if it was something else they where doing. This will help you to know what your doing is successful or if its best to try another venue the next time your placing an ad.
This is a site I found u get 1 free ad to sell ur product http://www.sell.com/help/?id=289
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